Microbiological std; trusted mark of water purification industry

Water quality is becoming a serious issue in India where both ground and surface water is heavily polluted and in short supply. There is an urgent need to educate consumers about various technologies, and raising the bar of water quality in India. To discuss more about it, Ritukant Ojha spoke to Rajul Parikh who has recently been appointed President of Water Quality India Association (WQIA). Rajul is the co-founder and Director at Alfaa UV – a leader in UV air & water purification systems serving the residential, commercial and industrial markets. Recipient of the International Award Of Merit by Water Quality Association, USA, Rajul has served the water industry for more than 20 years.

What does Water Quality India Association stands for?

Water Quality India Association (WQIA) is a not-for-profit company under the Companies Act 2013, especially formed to address issues of water quality in India, and to raise awareness levels and standards of water quality, benefitting both consumers and industry.

The Association has launched a certification program. Can you please elaborate?

WQIA has launched a product certification program, which will certify that the product in question meets with stringent microbiological norms, and will be given a unique seal of purity, easy for the customer to recognize. Microbiological impurities such as bacteria and viruses are the number one cause of water borne diseases and infant deaths in India. WQIA plans to offer newer certifications in the future and test water purifiers to different standards. What are the main water issues India faces? Contamination of ground water is a serious reality, with more than 70% of groundwater being polluted. Dec…

What are the main water issues India faces?

Contamination of ground water is a serious reality, with more than 70% of groundwater being polluted. Declining level of groundwater is another problem, as big water users do not feed water back into the ground effectively and consistently. There is no sufficient recharging of aquifers. With erratic monsoons, lakes and rivers are not being sufficiently fed, and the dependence on groundwater is enhanced leading to scarcity and further depletion, as is happening now in Maharashtra. Microbiological contamination of water is serious along with lead, arsenic, and fluoride contamination of ground water. While microbiological contamination leads to …

In India, ground and surface water is heavily polluted and in short supply. What is the role WQIA can play in addressing some of these issues?

WQIA can urge people to make sure that run off water is harvested back into the ground, by actively practicing rain water harvesting. Secondly, manufacturers of water purifiers can upgrade their technologies to make sure that minimum water is wasted during the purification process, especially in RO purifiers. A special product certification can be created to differentiate the more efficient RO water purifiers from others.
Consumers can be made aware of various water purification technologies and the pros and cons of each technology. Often when a customer is not aware of how much water is wasted in a particular technology, and he ends up using something that he could easily have done without. WQIA will be an education platform for both companies and consumers.

As a President, WQIA, what would be your key focus over the next one year?

Key focus areas will be to enroll a majority of players in the water purification industry into the association, both big and small. This will help in raising the general standards of quality in the industry. Second, to roll out the Microbiological Standard and make it popular as a trusted mark. Setting up an interactive and educative website will be another key area.

What role can technology play in ensuring clean drinking water for all in India?

Different drinking water purification technologies will be suitable for different problem areas. There is no one-size-fits-all strategy. Combinations of different technologies will be required, based on the nature of the problem. In India, no two water samples are common. Each area has a different water quality and needs to be treated differently.

What are your suggestions for the readers of Taking Wings on saving and conserving water?

Readers can be advised to use water saving plumbing products like flush tanks, faucets and showerheads in their home. Many of them now have certification in this area. To check for leaks, and to become conscious that water is a limited resource.