The Water Quality India Association has launched the first ever microbiological standard to certify household water treatment devices for consumers in India. These standards have been specifically developed for Indian conditions and match global norms. WQA India also released a recognizable mark, “Seal of Purity”, which will help consumers choose water treatment devices that meet these standards. Leading water purifier manufacturers have pledged to adopt these standards. This development marks an important step towards ensuring genuine standards for water quality in a country where water borne diseases are a major health hazard. More than 10 Indian Water Purifier manufacturers have pledged to adopt these standards. These include leading brands like Eureka Forbes, Kent RO, Alfaa UV, Filtrex, AO Smith, Ion Exchange, Luminous, Tata Swachh and HUL among others.